Member-only story
Why I Murdered My Newsletter.
Quickly, smoothly, with no regrets.
It took no time at all.
I had the motive, means, and opportunity.
On January 21st, I killed The Copy Crypt.
I killed my newsletter, something you’re apparently “never” supposed to do when you have a content business.
Maybe I should feel upset. But I’m not.
Newsletters work for most people. They gather leads, they deliver information, and they prove that the person writing it is a wonderful expert and worthy of pay. Valid.
Except not for me.
I loved writing The Copy Crypt. I loved writing a newsletter that delivered marketing news with some actual sense attached. No pretension. No gargling on the imaginary magnificence of Facebook. I loved providing those roundups. I made the entire back catalog public for a reason.
But it wasn’t working.
My audience was loyal.
My open rates were regularly above 30%.
I even sold a few dedicated issues for products I really cared about and that I thought my audience would dig.
But it wasn’t working. And if something isn’t working, you stop doing it.
