What to do when times are slow.

And you just can’t take it anymore!

Brit McGinnis
5 min readSep 27, 2019

Let’s start by busting one big myth about teaching: Only losers or newbies go through slow periods of growth.

Consider this one majorly busted—even major teaching pros go through highs and low in selling their courses. Not everyone wants to pay for classes all the time. That’s just the way of the business!

The difference between the pros and the rest of us is the extent to which the low points affect them. The most professional of teachers plan ahead for the slow periods and take advantage of them when they come.

Lots of things can initiate a slow period: A seasonal dip in need for your course subject, flighty students, or something in your marketing strategy no longer working. It’s important to pinpoint what the cause may be and be able to predict it in the future (and “it’s fall” may not always be true!).

But slow periods are nothing to be afraid of. They can be some of the most productive times in your career, if you know how to use the time effectively. Here are our ideas on how to do just that.

Prep future lessons.

It’s a classic bit of advice for a reason. When things are slow, this is the perfect time to prepare for the future. What other subjects are you…

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Brit McGinnis

Copyeditor. Copywriter. Community Manager. Your horror hostess. Writer of romance novels. Golden Rose Judge. Cited Cruella de Vil expert. Feeder of crows.