The Next Big Audience For Podcasts.

Source: Pixabay.

I have a podcast, and I do special marketing stuff for podcasts.

But I’m terrified for the future of podcasts. And not just because certain podcast networks are shitting the bed.

We probably hit Peak Podcasts about a year ago. Now anyone and everyone you know has a podcast. At last count, there are 700,000 different podcasts out there.

There are so many podcasts that almost everyone you know is listening to podcasts. As in half of all homes in America listen to podcasts, and those people are wealthy.

If you’re a podcaster, this should worry you.

Yes, there’s more people listening than ever. But what are you going to do to make sure your audience keeps growing? Is your only option to keep plugging away at the podcast-saturated, fickle AF audience we’re all competing for?

No.

You need to be looking toward people who don’t like podcasts at all.

Podcasts are likely only going to grow in popularity as the tech to enjoy and create podcasts becomes more accessible. If people get wealthy enough to enjoy smartphones and smart speakers, the natively curious audience will grow.

But those people will be swamped with options. Why would they choose you when they could check out hundreds of…