The Copy Hostess Back Catalog: Only the STRONGEST MOFOS survive August.

Originally published: August 14th.

CURRENT MOOD:

August is when creatives go crazy.

It’s true.

The heat is on. Budgets are being slashed. Hardly everyone has bonuses coming in and it feels like every big name person is going on vacation.

Meanwhile we’re like, whyyyyyyyy and hoooooooow can you do that?

It’s so easy to lose your nerve.

It’s easy to lose hope. To think that this dry spell is going to last forever.

But it won’t.

August is when we get ahead. It’s when we hunker down and work like maniacs. We network like crazy.

We make the graphics on the new programs we’ve always been curious about.

We build the stuff we’re going to brag about in September.

So don’t lose hope, darklings. August DOES suck.

But those who survive August get to raise hell in October.

THE BEST OF LAST WEEK:

• How to make sure what you buy for your career is actually worth it.
• Time for a deep dive into Amazon. (Seriously, you won’t want to miss this.)
• Facebook had a gaff talking to publishers and it is so fucking funny.