The Copy Hostess Back Catalog: I Cannot Compete With You, Suspiria.

Originally published: May 14th.

CURRENT MOOD:

This week, we got the first look at the remake of Suspiria. It made me realize something about marketing.

Namely, there’s a very big difference between a classic idea and an overused idea: The perceived audience.

The OG Suspiria was a creepy film because of it’s incredibly methodical way of creating atmosphere. You create an organically creepy building, and you’re set up to think terrible things are going to happen. It’s a work of cinematic art.

The new Suspiria? It looks to have none of the same harsh lines and oversaturated colors of the original.

That’s what gives me hope that this remake may not be a giant pile of garbage.

Why? They’re telling the story to a new audience.

Old Carrie had clingy slip dress. New Carrie’s blood-covered dress had an A-line hem and a mermaid bralette.

Old Murder on the Orient Express was muted and hazy, underlying the cold methodology of the murder. New Murder on the Orient Express was full of gorgeous rich palettes, challenging the audience to not…