The Copy Hostess Back Catalog: Do not open until your vacation’s over. MEAN IT.

Originally published: July 2nd.

CURRENT MOOD:

It’s Independence Day for us Americans. Which brings up the eternal question: How much vacation time do you take off in summer?

This is a genuine enough question that I wrote a whole piece about it: How to people take enough vacation?

I’m serious, how? In a world where we’re expected to always be on top of the news, where we’re expected to know everything about our fields and always be #hustling to the next level, how do we justify taking a vacation?

I think I’ve figured it out: We don’t.

We just do it anyway.

We take a vacation because we have to. We bite the bullet, gnash it up in our teeth and just keep going. Because if we don’t, we’re going to make shitty work. Period. Our brains will stop working and we won’t make anything good ever again.

It’s your duty to your customers, your colleagues, and yourself to take a vacation when you feel burned out. Drink that beer. Consume that edible. Light that sparkler and grill all the burgers. It’s your right. Your brain will thank…