The Copy Hostess Back Catalog: Calling this a BRAINQUAKE.

Originally published: May 7th.

CURRENT MOOD:

So this piece about information retentionwrecked me a little.

It’s basically a big reminder that we all need to practice our filtering skills.

That’s part of why I created this newsletter: To help y’all sort through the mountains of articles published every week and discern what’s actually worth your time.

But that’s not enough.

You need to read through and refine your own bullshit filter. I can’t help you with that — I can only exercise my own and try to help you out. In reality, we’re all bombarded with information. They promise us solutions, expertise, knowledge… everything we want.

We all want to be experts. A big part of becoming an expert is figuring out what is or is not helpful to you.

So go ahead: Call bullshit. Tell people if they’re spreading bad information. Be discerning.

That’s how the best stuff rises to the top.

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