The Copy Crypt: Buzzfeed, stop trying to make mergers happen. IT’S NOT GOING TO HAPPEN.
Originally published: December 4th.
CURRENT MOOD:
I know y’all have pre-holidays procrastination.
It’s okay! Happens to the best of us.
Just hustle your bustle so you can enjoy presents and together-time soon.
People who are definitely hustling are the crazy folks over at Buzzfeed — Jonah Peretti over there proposed this week that maybe giant online media outlets should just merge to survive.
You know, because content is hard.
Now, this was laughed down. Of course. But it begs the question: How prepared are we all for the future really?
Do we have enough money in savings?
Are we ready to experiment with new moneymaking forms if we find out what we’re doing isn’t working?
Are we prepared to admit when we’re wrong?
This is going to be my big concept of 2019: Adaptability.
Because if you want something bad enough, you’re willing to shift up the path to get there.
Even if it means writing listicles to pay the bills. #noshamewhatsoever
THE BEST OF LAST WEEK:
- You may not think this matters, but it does: Tumblr is cutting all NSFW content.
- Moz follows up about SEO tactics you should use!
- The beginner’s guide to link building.
- Influencer marketing may actually suck.
- Wordpress 5.0 dropped this week!
- Payless is trolling people.
- Meanwhile, Quora really fucked up.
- Email marketing samples for everyone, yaaaaay.
- Want to have a kid AND a business? Read this first.
- App store drama. Stay tuned.
This Week on Two Bosses Read:
Man’s Search for Meaning
Sarah’s reading this existential whopper of a book this week and telling us about it. Because I guess moving to South America JUST ISN’T ENOUGH.
Tune in THIS THURSDAY at 1 pm PST on Facebook.
Replay will be posted in the Black Bow Coven.
Can’t wait to see you all!
OLDIES/GOODIES:
- Experiential marketing sometimes means letting loose a shitload of balloons.
- Facebook is whining about Cambridge Analytica. Again.
- Getting into content? Cool! Have a plan.
- Stats: Brand politics and actual purchases.
- A new way to think about sacrificing for your career.
- Readable websites. You need one.
- You know who’s maybe chilling out? Nintendo.
- Dude on Pinterest exist!
- Time to tweak your morning routine.
- Though you really don’t want to be perfect.
INSPIRATION GIF OF THE WEEK:
