Social Media Copywriters exist, and we deserve your respect.

Give the intern something else to do.

There’s something wonderful about social media, in that it’s now become incredibly accessible to the average person.

Ask someone what Facebook is for: “For keeping in touch with people.”

What’s Twitter for? “Conversations and news.”

How about Pinterest? “Searching and saving ideas?”

Google+? “What’s that?” (I kid, I tease.)

But for real: Social media is strong by the very fact that it is now mainstream. It is valuable in the very fact that it is easy to understand.

Unfortunately, that has made my job as a copywriter all the harder.

You see, in making social media accessible, we’ve created the idea that anyone can use social media for marketing.

I’m here to stick a major pin in that notion.

Let’s take the most general example: Yes, anyone can write a Facebook post.

But once you write it, do you know how to promote it effectively?

Do you know (or at least try to keep on top of) best practices for Facebook ads?