My friend “shopped” my brand.

Source: Pixabay.

When I was obsessed with building my dark-as-fuck personal brand, I was dead focused on figuring out how I came across to people.

It was definitely tied to a deeper insecurity. Was I coming off as cool as I hoped I was?

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Brit McGinnis

Brit McGinnis

Copyeditor. Copywriter. Community Manager. Your horror hostess. Writer of romance novels. Golden Rose Judge. Cited Cruella de Vil expert. Feeder of crows.