How to Not Suck at Pinterest

Stop pinning food. And wedding dresses.

Image source.

Hello. I’m the person who fixes people’s Pinterest accounts all day. Nice to meet you.

Okay, here’s a more in-depth explanation: I’m a copywriter who specializes in Pinterest for businesses. I teach people regularly how to use this fantastic social media tool to better improve their business’s reach and speak more directly to their customers.

What’s that? You didn’t know copywriters could specialize in Pinterest? Oh my, we’re going to have a talk.

Pinterest is an extremely unique social media network in that it operates more like a search engine than an algorithm-oriented network of posts.

Yes, Pinterest does curate posts based on what they believe you’ll like based on past preferences. But Pinterest has taken a stance far different from that of, say, Facebook. They’re not interested in creating a Like Machine run by robots. They’re far more interested in building a “human indexing machine.”

In short, Pinterest isn’t interested in tricking people into liking certain pins. It’s the same attitude Google took with the Panda update—pins that are clearly NOT SPAM will do well, as well as those that are deemed safe by common-sense spam bots and humans alike. Their most recent acquisitions have been of a…