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Every working marketer should practice tarot.
It’s not magic. It’s brain stimulation.
On the last day of The Copywriter Club IRL, I was shuffling cards in front of marketing legends.
I always said as a discloser: “I’m not here to predict shit.”
But I would spread the cards in front of them with what I hoped looked like an authoritative air. It was a simple three card spread per person: Problem, Solution, Outcome.
I explained that tarot isn’t about predicting the future. At least, not 90% of them time. And not how I was using it to help them.
Tarot is just a tool. A tool for exploring centuries-old tropes about human behavior, desires, and sources of guidance. It’s also designed to help pull your head out of your ass.
Not that marketers are at all interested in that, right? *scoff*
What are tarot cards?
Essentially, they’re just cards. Literally.
But in the minds of most people (yaaaay pop culture), tarot cards are used for divination. You tell your own future from these cards. Either that or an old woman in a shawl tells it for you.
